BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	33 709	1.1%	12.2%	0	43 516 520	0.6%	17.8%	-0.2	-0.4%
MoM	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
YTD	1 955 774	-18.7%	9.9%	-0.2	2 503 996 475	-0.5%	13.9%	0.8	-17.1%
MAT	1 996 600	-18.9%	9.9%	-0.2	2 553 397 936	-0.6%	13.9%	0.8	-17.3%
KAPSIKAM
WoW	15 230	1.9%	2.6%	0	12 946 843	2.5%	4.0%	0	1.6%
MoM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
YTD	694 730	-14.0%	2.3%	-0.2	591 342 443	4.6%	3.7%	0	-5.1%
MAT	711 186	-14.2%	2.3%	-0.2	604 496 680	4.6%	3.7%	0	-5.3%
VIPROSAL
WoW	9 170	2.0%	1.5%	0	7 545 835	1.8%	2.2%	0	1.6%
MoM	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
YTD	457 598	-25.3%	1.5%	-0.4	369 352 172	-7.1%	2.2%	-0.3	-5.5%
MAT	467 750	-25.7%	1.5%	-0.4	377 202 386	-7.2%	2.2%	-0.3	-5.7%
SULFARGIN
WoW	1 584	-6.2%	0.4%	0	1 480 926	-5.3%	0.7%	-0.1	4.2%
MoM	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
YTD	76 031	-5.4%	0.4%	0	71 969 971	6.0%	0.7%	-0.1	7.0%
MAT	77 401	-6.3%	0.4%	-0.1	73 228 141	5.6%	0.7%	-0.1	6.8%
APILAC
WoW	450	7.4%	29.1%	1.3	363 577	8.8%	48.1%	1.7	2.5%
MoM	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%
YTD	34 688	-40.1%	27.1%	-5.2	26 810 837	-34.7%	64.0%	-9.1	-28.7%
MAT	35 509	-40.1%	27.1%	-5.3	27 500 190	-34.4%	64.1%	-9	-28.4%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 955 774	-18.7%	9.9%	-0.2	2 503 996 475	-0.5%	13.9%	0.8	-17.1%
KAPSIKAM	694 730	-14.0%	2.3%	-0.2	591 342 443	4.6%	3.7%	0	-5.1%
VIPROSAL	457 598	-25.3%	1.5%	-0.4	369 352 172	-7.1%	2.2%	-0.3	-5.5%
SULFARGIN	76 031	-5.4%	0.4%	0	71 969 971	6.0%	0.7%	-0.1	7.0%
APILAC	34 688	-40.1%	27.1%	-5.2	26 810 837	-34.7%	64.0%	-9.1	-28.7%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 996 600	-18.9%	9.9%	-0.2	2 553 397 936	-0.6%	13.9%	0.8	-17.3%
KAPSIKAM	711 186	-14.2%	2.3%	-0.2	604 496 680	4.6%	3.7%	0	-5.3%
VIPROSAL	467 750	-25.7%	1.5%	-0.4	377 202 386	-7.2%	2.2%	-0.3	-5.7%
SULFARGIN	77 401	-6.3%	0.4%	-0.1	73 228 141	5.6%	0.7%	-0.1	6.8%
APILAC	35 509	-40.1%	27.1%	-5.3	27 500 190	-34.4%	64.1%	-9	-28.4%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	33 709	1.1%	12.2%	0	43 516 520	0.6%	17.8%	-0.2	-0.4%
KAPSIKAM	15 230	1.9%	2.6%	0	12 946 843	2.5%	4.0%	0	1.6%
VIPROSAL	9 170	2.0%	1.5%	0	7 545 835	1.8%	2.2%	0	1.6%
SULFARGIN	1 584	-6.2%	0.4%	0	1 480 926	-5.3%	0.7%	-0.1	4.2%
APILAC	450	7.4%	29.1%	1.3	363 577	8.8%	48.1%	1.7	2.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	152 072	-5.6%	13.1%	0.1	193 406 994	-5.9%	18.9%	-0.2	-5.0%
KAPSIKAM	65 180	-5.0%	2.5%	-0.1	54 750 418	-5.3%	3.9%	-0.2	-1.1%
VIPROSAL	41 174	-2.4%	1.5%	0	33 045 206	-3.4%	2.3%	-0.1	-0.7%
SULFARGIN	7 334	-8.0%	0.4%	0	6 811 565	-1.6%	0.9%	0	-8.2%
APILAC	1 594	-15.5%	23.0%	-0.9	1 020 644	-18.2%	39.4%	-7.2	-12.1%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца